Tips, tricks, news & other wisdom from the team at Inspire.
The other day I was talking to someone about kitchens.
No surprise there.
What was surprising were a couple of stats that came out of his mouth:
Give or take, there are a million kitchens sold in the UK every year.
Of those one million kitchens, 850,000 of them are sold by the big chains, like Wren and B&Q.
I have it on good authority that these stats are accurate. But, even if they’re a rough estimate, at 85%, that’s pretty shocking!
In this industry, ‘sales’ is still too often seen as a dirty word, with Designers preferring just to deliver the best designs they can and hope for the best.
But here’s the reality: however good you are at designing kitchens, bedrooms or bathrooms, if you can’t sell them (or you don’t have people on your team who can), you’re never going to achieve all the success you could.
And now, in this current climate, being able to sell is more important than ever.
So, here we are with the blockbuster threequel we’ve so eagerly been awaiting - Lockdown 3.🙄
But this lockdown is different – the end is in sight. With the confirmation of yet another vaccine to add to the arsenal, we know that life will be a lot better and a lot closer to the normality we all crave, sooner rather than later.
In the meantime, opportunity awaits.
A few weeks ago, I gave some commentary about why – for kitchen retailers – now presents the opportunity of a generation to capitalise.
Most of your competitors are still sitting on their hands, waiting to see what next year will bring. That, teamed with the fact that the population continue to spend more time at home than ever before, means there’s never been a better opportunity to access your target customer, engage with them and plant seeds that’ll lead to sales in months to come.
The question now is ‘How?’
It’s happening again.
After a few months of relative calm from the media, we’re back in the place where lockdown is upon us, and bad news is being propagated on a daily basis.
And if you read my recent comments, you’ll know just how vital it is not to get bogged down in the hysteria.
What history tells us, quite plainly, is that fortune favours the brave in times of recession and economic uncertainty.
Drop us an email. We’ll be delighted to help.
