Tips, tricks, news & other wisdom from the team at Inspire.
The other day I was talking to someone about kitchens.
No surprise there.
What was surprising were a couple of stats that came out of his mouth:
Give or take, there are a million kitchens sold in the UK every year.
Of those one million kitchens, 850,000 of them are sold by the big chains, like Wren and B&Q.
I have it on good authority that these stats are accurate. But, even if they’re a rough estimate, at 85%, that’s pretty shocking!
In this industry, ‘sales’ is still too often seen as a dirty word, with Designers preferring just to deliver the best designs they can and hope for the best.
But here’s the reality: however good you are at designing kitchens, bedrooms or bathrooms, if you can’t sell them (or you don’t have people on your team who can), you’re never going to achieve all the success you could.
And now, in this current climate, being able to sell is more important than ever.
I recently suggested that Lockdown 3 played into the hands of Home Specialists, thanks to a perfect storm that’s seen millions of people spend time at home, with heading outside not near as much appealing this time around.
And it’s definitely true – even more media is being consumed. Our clients are seeing more ads delivered, more clicks, and more conversations; all driven by this strange situation we again find ourselves in.
But the truth is, that the impact of the pandemic extends far beyond a few months cooped up at home.
I don’t mean to brag, but when I look at a kitchen website, I can tell who designed it in under 10 seconds flat.
(That’s about the same the time it takes to make a first impression, btw.)
I won’t know who exactly put it together, but what I can immediately work out, is whether it’s been created by a Website Designer … or a Website Developer.
Drop us an email. We’ll be delighted to help.
