kitchen sales and marketing

Staying Afloat or Missing the Boat?

Staying Afloat or Missing the Boat?

It’s happening again.

After a few months of relative calm from the media, we’re back in the place where lockdown is upon us, and bad news is being propagated on a daily basis.

And if you read my recent comments, you’ll know just how vital it is not to get bogged down in the hysteria.

What history tells us, quite plainly, is that fortune favours the brave in times of recession and economic uncertainty.

Klopp in the Kitchen

I’m in Denmark this week, working with the Radio ABC Group, helping many of their local advertisers to create the right marketing message.

It’s become a bit of an annual thing, and when I was here last year, the other main presenter was a guy called Thomas Gronnemark.

The name probably doesn’t mean anything to you, but if you’re a football fan, there’s a chance you’ve read something about him.

Beating Bogus Bargains in the KBB industry

Beating Bogus Bargains in the KBB industry

We had a question in a month ago from a really decent guy who runs a kitchen design company with his wife.

She’s an expert designer, with two decades of experience, loads of integrity, and a steady stream of glowing testimonials.

But they have a problem:

They’re losing business to ‘respected’ companies in their local market, promising the world, but delivering precious little.