I recently suggested that Lockdown 3 played into the hands of Home Specialists, thanks to a perfect storm that’s seen millions of people spend time at home, with heading outside not near as much appealing this time around.

And it’s definitely true – even more media is being consumed. Our clients are seeing more ads delivered, more clicks, and more conversations; all driven by this strange situation we again find ourselves in.

But the truth is, that the impact of the pandemic extends far beyond a few months cooped up at home.