Tips, tricks, news & other wisdom from the team at Inspire.
In this industry, ‘sales’ is still too often seen as a dirty word, with Designers preferring just to deliver the best designs they can and hope for the best.
But here’s the reality: however good you are at designing kitchens, bedrooms or bathrooms, if you can’t sell them (or you don’t have people on your team who can), you’re never going to achieve all the success you could.
And now, in this current climate, being able to sell is more important than ever.
I recently suggested that Lockdown 3 played into the hands of Home Specialists, thanks to a perfect storm that’s seen millions of people spend time at home, with heading outside not near as much appealing this time around.
And it’s definitely true – even more media is being consumed. Our clients are seeing more ads delivered, more clicks, and more conversations; all driven by this strange situation we again find ourselves in.
But the truth is, that the impact of the pandemic extends far beyond a few months cooped up at home.
I don’t mean to brag, but when I look at a kitchen website, I can tell who designed it in under 10 seconds flat.
(That’s about the same the time it takes to make a first impression, btw.)
I won’t know who exactly put it together, but what I can immediately work out, is whether it’s been created by a Website Designer … or a Website Developer.
So here we are, living through Lockdown 2.0 - the national event as welcome as, well, a cough in an elevator.
Granted, this lockdown’s not the same as the last one: the world hasn’t stopped turning, and people are doing their best to get on with life.
But regardless, our freedoms are temporarily reduced, and – just like last time – we’ve got some additional time at our disposal.
The question is: How are you going to use your lockdown this time?
Drop us an email. We’ll be delighted to help.
