A few weeks ago, I gave some commentary about why – for kitchen retailers – now presents the opportunity of a generation to capitalise.

Most of your competitors are still sitting on their hands, waiting to see what next year will bring. That, teamed with the fact that the population continue to spend more time at home than ever before, means there’s never been a better opportunity to access your target customer, engage with them and plant seeds that’ll lead to sales in months to come.

The question now is ‘How?’