Tips, tricks, news & other wisdom from the team at Inspire.
The other day I was talking to someone about kitchens.
No surprise there.
What was surprising were a couple of stats that came out of his mouth:
Give or take, there are a million kitchens sold in the UK every year.
Of those one million kitchens, 850,000 of them are sold by the big chains, like Wren and B&Q.
I have it on good authority that these stats are accurate. But, even if they’re a rough estimate, at 85%, that’s pretty shocking!
In this industry, ‘sales’ is still too often seen as a dirty word, with Designers preferring just to deliver the best designs they can and hope for the best.
But here’s the reality: however good you are at designing kitchens, bedrooms or bathrooms, if you can’t sell them (or you don’t have people on your team who can), you’re never going to achieve all the success you could.
And now, in this current climate, being able to sell is more important than ever.
I recently suggested that Lockdown 3 played into the hands of Home Specialists, thanks to a perfect storm that’s seen millions of people spend time at home, with heading outside not near as much appealing this time around.
And it’s definitely true – even more media is being consumed. Our clients are seeing more ads delivered, more clicks, and more conversations; all driven by this strange situation we again find ourselves in.
But the truth is, that the impact of the pandemic extends far beyond a few months cooped up at home.
So, here we are with the blockbuster threequel we’ve so eagerly been awaiting - Lockdown 3.🙄
But this lockdown is different – the end is in sight. With the confirmation of yet another vaccine to add to the arsenal, we know that life will be a lot better and a lot closer to the normality we all crave, sooner rather than later.
In the meantime, opportunity awaits.
I’m in Denmark this week, working with the Radio ABC Group, helping many of their local advertisers to create the right marketing message.
It’s become a bit of an annual thing, and when I was here last year, the other main presenter was a guy called Thomas Gronnemark.
The name probably doesn’t mean anything to you, but if you’re a football fan, there’s a chance you’ve read something about him.
We had a question in a month ago from a really decent guy who runs a kitchen design company with his wife.
She’s an expert designer, with two decades of experience, loads of integrity, and a steady stream of glowing testimonials.
But they have a problem:
They’re losing business to ‘respected’ companies in their local market, promising the world, but delivering precious little.
Drop us an email. We’ll be delighted to help.
