I recently suggested that Lockdown 3 played into the hands of Home Specialists, thanks to a perfect storm that’s seen millions of people spend time at home, with heading outside not near as much appealing this time around.
And it’s definitely true – even more media is being consumed. Our clients are seeing more ads delivered, more clicks, and more conversations; all driven by this strange situation we again find ourselves in.
But the truth is, that the impact of the pandemic extends far beyond a few months cooped up at home.
The world was already going virtual, and it’s estimated that the events of the past year have massively accelerated that virtualisation by 7-10 years:
Working from home has replaced going to the office.
Online meetings have replaced face-to-face meetings.
Home delivery has replaced driving to the shops.
Lavish meals at home have replaced eating out.
Will some of these adjustments stay with us? If so, to what extent?
One thing seems inevitable - the working from home phenomenon is here to stay.
Offices might not be dead and buried, but the WFH trend won’t stop just as soon as the vaccine is rolled out.
Companies have recognised that it’s nimbler and leaner to have less office space and that many of their employees are surprisingly more productive working from home.
And as this transition continues, with more people spending more time at home, what’s becoming clear is that people will demand more from their home living spaces.
They already are.
After all, if you’re spending time within the same four walls, you’ll want to ensure that you enjoy that time as much as possible.
And it’s not just with kitchens, bedrooms and bathrooms where there’s an opportunity. It’s every room.
If you’ve thought about expanding into fitted living room furniture or creating home offices and studies, then now could be the time to make that happen.
I really believe we’re seeing one of the major transitions in terms of how we live, and the encouraging news is that it plays into your hands.
Could you become the go-to Home Specialist in your area?
It means getting known by all your potential target market, long before they get around to needing your services.
It means ensuring that when people start browsing for what you do, yours is one of the first names that comes up.
None of it is straightforward, but if you want to take advantage of the new way of living and put yourself in the best position within the new world, there’s potentially no better time than now to take action.
If you want to ensure you’re prepared to reap the rewards of the home revolution and benefit from a marketing plan designed by a specialist KBB marketing company, just drop me an email and let’s arrange a chat: david.barker@inspirekbb.com
