I trust 2025 is off to a positive start for you!
A timely question: are you giving your website leads the attention they deserve?
Those brochure downloads aren’t just casual clicks - they’re your next big customer waiting to happen.
Most successful independent kitchen retailers and designers don’t leave their leads to chance. They’ve nailed the art of timely, consistent follow-ups that build trust and close sales.
Here’s a proven formula that works a treat:
First 24 Hours: Respond quickly while you’re still fresh in their mind. A prompt email within 24 hours shows professionalism and genuine interest. (I’m not talking about any automated email responses, either.)
Weekly Check-Ins: If you don’t get a reply, don’t give up. Follow up every seven days until you get a response, switching between emails, phone calls, or even WhatsApp messages. It’s not pushy - it’s persistent.
Be Human: Make each message personal. Based on their brochure choice, highlight their specific needs or interests. Show them you’re here to help, not just sell. “I’m keen to hear about your project and see how we might be able to help…”
Think about it.
Someone downloads your brochure because they’re curious about what you offer. But curiosity doesn’t last forever… and they get caught up in conversations with your competitors.
A consistent rhythm of follow-ups keeps you top of mind and proves you’re serious about earning their business. Research suggests that this is a significant factor in why people buy.
And it works. Some of the most successful kitchen retailers and designers I know follow this method faithfully, and it pays off in spades.
Start treating your leads like they’re worth their weight in gold - because they are.
Nail that first follow-up within 24 hours, stick to a weekly schedule, and watch as your pipeline builds into a stream of opportunities.
