As we head out of the period for New Year kitchen promotions, it’s time to ask yourself:
How are your best prospects making buying decisions in 2025?
Are they simply chasing the lowest price - or are they searching for guidance, trust, and expertise?
The customers you want to attract aren’t just looking for products. They’re asking questions like:
“How much should I budget for a luxury kitchen?”
“What’s the process for designing and installing a new kitchen?”
“How long will the whole project take?”
“What’s the difference between kitchen door styles?”
“What’s the difference between quartz and granite for worktops?”
For most people, replacing a kitchen is something they only do every 10-20 years. It’s no surprise, then, that many of your prospects don’t fully understand the possibilities or options available to them in 2025.
They’re looking to get up to speed - to understand what’s possible, what fits their needs, and what’s worth the investment.
These questions aren’t just random - they’re the starting point for your customers’ buying journeys. And the kitchen companies that answer them clearly and honestly, long before any sale, are the ones that stand out.
This is what builds trust.
Marcus Sheridan’s ground-breaking book ‘They Ask, You Answer’ captures this perfectly.
His philosophy is simple: By addressing your customers’ questions through educational content, you position yourself as the expert they can trust. It’s not about selling upfront - it’s about earning confidence and becoming their go-to resource.
At Inspire KBB, we’ve seen how this approach transforms customer relationships. By creating content that informs and educates, you naturally attract buyers who value expertise over price.
These are the customers who trust your advice, are ready to engage with you and want a partner, not just a supplier.
Focus on turning your website into a hub of valuable content:
FAQs: Answer key concerns about costs, timelines, your process and material choices with clarity and transparency.
Blogs: Address common questions and provide practical advice that encourages homeowners.
Insight Articles: Go deeper into topics like sustainability, innovative layouts, or budgeting.
Explainer Videos: Help customers visualise the design process or understand product features. (And even get to know you or your team a little.)
As Sheridan says, “They ask. You answer.” The businesses that embrace this approach don’t just generate leads - they lead the conversation. They build trust, inspire confidence, and foster long-term relationships.
So, as we move further into 2025, ask yourself:
Is your website doing enough to guide, inspire, and educate your audience?
The more answers you provide, the more you can stand out as the trusted choice.
