I’m occasionally a betting man, but I prefer to take risks that I have more control with.
But I’d certainly put a hefty wager on the fact that there are several big kitchen companies that you know you’re better than…
Wren? Magnet? IKEA?
They’re probably cheaper than you, but the chances are that the quality and service you provide is on a different level.
But here’s the thing: being the best doesn’t make you the most successful.
It’s a hard truth to swallow, but it is the truth.
You see, there’s a principle I always come back to, and it’s a simple one:
The best known always beats the best.
And when you think about it, it’s true.
Take two similar kitchen companies operating in the same location with largely the same products and largely the same staff. More often than not, it’s the one with the better marketing effort that’ll generate more leads, close more deals and sell more kitchens.
You might not like it, and I understand why. But that doesn’t change the fact that it’s the truth.
So, what can you do about it?
Well, of course, you need to continue focusing on being the best, certainly in your level of the market. But you also need to consider what more you can do to be the best known.
There’s no shortcut or quick win here, and it’s not as simple as doing a good job.
But, in a local market, it’s achievable to become one of the best known in relatively short order. And to achieve that, you need to find your way into the consciousness of your audience regularly.
The more your prospects think about you, and the more synonymous you become with new kitchens in your area, the better the chances of you being their first port of call when they’re ready to buy.
It’s achieved best through consistent, multi-media marketing. The more marketing you do, the more you become known.
Remember, the best known always beats the best.
