As you can imagine, I speak to a lot of kitchen businesses; some clients, some prospects, some friends.
And what I’ve realised, is that the vast majority of them have the same problem when it comes to getting leads and making sales.
It’s not that they don’t have ideas about how to get more customers. In fact, in lots of cases, they’ve got ideas coming out of their ears.
But what they don’t have is time to implement those ideas.
At Inspire KBB, we exist to help our clients put ideas into action and reap the rewards of doing so.
We’ve done exactly that with Glotech Kitchens – one of our progressive clients based in North London.
We met with Glotech back in October last year. What was clear is that they knew what they were doing – they had a good idea of the marketing they wanted to do, but same old story: they didn’t have time to get it done.
They were keen to take action, so we put our heads together and agreed on a marketing strategy, starting with maximising their presence at an upcoming trade show - Build London 2018.
The show was a great success for them, with dozens of leads to follow up on. Following the show, we organised a systemised follow-up to maximise those leads.
As well as a whole host of other foundational work, we got busy with an overhaul of Glotech’s Website, implemented Content Marketing and Facebook advertising, all with the aim of bringing new leads in and nurturing current leads better.
The result? Their best Q1 yet. In fact, 20% up on their first quarter last year.
Rocket science? No.
You see, if you’re in a similar position to Glotech – ambitious and full of ideas, but struggling for the time to get them done – then your number one priority is to turn those ideas into action.
Because when you do stuff, good things happen – activity really is everything.
