Whenever we sit down with a new kitchen client, we always ask this question:
“What marketing are you currently doing, and how is it working?”
The answers vary. Sometimes it’s leaflets that are working well, sometimes they’re getting good results from Google Ads or lifestyle magazines, and often they get a lot of business from word of mouth.
But in almost every case - regardless of what they’re doing - they’re not doing as much of it as they could be.
Say Google Ads are delivering you leads and customers for a fair cost, allowing you to get a decent return on investment. If that’s the case, why not spend more on Google Ads - expand your geography, try more keywords?
If you deliver 5,000 leaflets every six months and they’re working well, why not see what happens if you drop 10,000 or up those 5,000 to quarterly?
Or - perhaps most commonly – say you get most of your work from word of mouth and referrals from existing clients. What else could you be doing to stimulate more referrals?
Marketing can be difficult to get going and even more challenging to get working, so when you’ve got something that works, it’s negligent not to maximise it.
So, I’ll invite you now to consider this question:
What is your best-performing marketing asset? And what would you score yourself out of 10 for it?
If it’s anything other than a 10, tangible improvements are absolutely possible.
Want more leads, more customers, better customers? If you’ve got something that works that you know could be improved, that’s all within your grasp.
