I’m sure you’ll recognise lines like these:
“Our skilled team are second-to-none at creating beautiful kitchen spaces.”
“We’re highly experienced when it comes to designing and fitting kitchens.”
“We can work with any space or budget, big or small.”
Stock standard marketing copy - the likes of which you’ll find on websites, brochures, and other kitchens-related marketing collateral.
There’s nothing much wrong with them, but on their own, they’re not particularly powerful.
Because why tell someone how good you are when you can show them?
We run marketing for kitchen businesses up and down the country. In our experience, the page on independent kitchen retailer websites that gets people picking up the phone and enquiring is the ‘Our Projects’ page.
The reason why is obvious: all the clever copy in the world can’t compete with real-life examples of the work you’ve completed.
Because that’s all your customer cares about: the END result.
That’s what they’re buying from you – a space where they can live their lives, make memories and spend quality time together.
That’s what your Projects page/s can help you communicate - bringing your expertise to life in a way that words never could.
So, if you’re not showcasing your Projects on your website, you’re missing a big trick! You can change that today - get images and information onto the appropriate pages, and demonstrate those completed projects.
And if you have got a Projects library, improve it. Add more projects, optimise each project for all-important local search - add meta titles and descriptions, and include local areas within the area you serve.
If you feel you could do with help to showcase your impressive projects better, we’ve got a proven track record to help you convert browsers into appointments and orders. Just email me, and let’s arrange a chat. david.barker@inspirekbb.com
