It’s a funny old time right now.
Every time we think things are getting back to ‘normal’, something else happens.
The Queen’s died, schools are back, the Ukrainian conflict is in the balance, the pound’s dropped to an all-time low, the list goes on.
All set against the ‘cost of living’ backdrop.
With all of these external pressures, it’s no surprise that many kitchen retailers feel it’s quieter than they’d expect entering autumn.
And if you’re in that boat, you’ve got two options:
Settle for a diminished level of leads, and see your pipeline thinned out as a result
Do something about it
Let’s explore the second option.
There’s a straightforward thing that any independent kitchen retailer should do when leads are harder to come by:
Make the most of the leads that have already come in.
Here’s how you do it:
Pull up a list of all the leads you’ve generated in the last year from which you haven’t had a ‘yes’ or a ‘no’.
Some of them might be people you had conversations with or put quotes together for. Many others may have just downloaded a brochure or a guide from your website.
Get your Designers into that list of leads – starting with the hottest prospects. Call them, message them, email them, chase for a progress status.
Yes, some will have gone ahead with someone else.
But some will have pressed pause, some will still be deliberating, some will have allowed summer to get in the way of progress.
There’ll be some gold in that list. You’ve just got to pan for it.
And do it properly – this isn’t an item for the bottom of the to-do list – it’s a diarised activity. So start by blocking out a whole morning and get some momentum going.
If you’re really quiet, you and your team should have the time to get on to this right?
Diarise it, get it done, and if you like, let me know how you get on!
