There’s a question that we regularly get from our clients and other independent kitchen retailers:
How do we compete with the national brands?
It’s not an easy question to answer.
After all, national brands have millions to throw at advertising, plastering themselves all over TV, radio, newspapers and billboards. So what chance have you really got?
Well, you’ve got more hope than you’d think, especially when you deploy the independent kitchen retailer’s secret weapon.
Our Marketing Director, Emily Halderthay, is responsible for developing the marketing strategy for kitchen retailers all over the UK. She knows what works and what doesn’t, what to avoid, and what to do more of.
And recently, she penned a piece for KBB Review, explaining exactly what the KBB retailer’s secret weapon is. It’s on page 25 of the April edition, or you can click here to read it now.
When you read the article, you’ll discover:
- How to build credibility and trust in a way that the national chains find hard to achieve
- How this secret weapon will help you convert prospects into buyers
- How social media posts featuring the secret weapon receive above-average engagement
- And much more…
If you’re looking to get the edge over your competitors, both local and national, it’s well worth a read – click here to do that now.
