SEO is often perceived to be a dark art.
When we speak with independent kitchen retailers, there seems to be a general misunderstanding of SEO - how it works, how it can help their business, and how long it will take to get results.
As a result, many kitchen retailers neglect the SEO of their website.
The reality is, you need effective SEO if you want your site to rank highly on Google's search engine results pages (SERPs). Put simply, it helps people looking specifically for what you sell in your market to find you.
With effective SEO, you can rank on Page 1 of Google organically for the search keywords and phrases that best represent your kitchen company. If you don't rank organically, you could pay to get there using Pay-per-Click – Google Ads, specifically Google Search advertising.
But here's the kicker – there's no free way of getting on Page 1. You're either paying for it by advertising or paying someone to undertake SEO of your website.
So, should you bother with SEO or just buy ads?
I heard a great analogy a while back...
It's like the difference between a great skincare routine or using an Instagram filter. With the filter, wrinkles and blemishes are back as soon as it's turned off. With a great skincare routine, there are lasting effects.
Like the filter, Google Ads can bring almost immediate results, but those results stop the moment you turn it off.
Effective SEO, on the other hand, is like the skincare routine - it takes time. It requires strategy, is laborious, and is time-consuming, but the results are longer lasting.
To offer you some context, most of our kitchen retailer clients utilise SEO. Around half of them use Google Search advertising.
If you'd like to discuss the benefits of either - or both - for your business, just hit reply and let's arrange a chat. At the very least, I'll give you some pointers on how to get more bang for your buck from local Search when it comes to selling kitchens.
